This property is benefited by being the playground of a long term hotel owner. This time Autograph@Lodge is a brand new concept in the owner portfolio. He wanted to find out if the Themed hotel boutiques under 15 rooms can be a successful business model. With a secure return on investment, and at the same time, build, reform, and merchandise the product without any bank financing.
The themed hotel boutique had contracted agreements with OTA's (Online Travel agencies), also it contracted with the 3 key GDS' (Global Distribution Systems) to appear on the principal airline, car rental, and global exposition at tourism marketing and global tour operators expanding to European, Asian, and American tourism marketers.
Our marketing efforts have presented a profile customer of 75% European (of which 20% German, 20% Italian, 30% Dutch, 30% British) and 20% North American, with a 5% South American.
Since the first month of opening we have not lower our occupancy ratio from 24% having reached a maximum of 87% occupancy monthly within the months of opening for business, despite competition by higher room facilities hotels which are lowering their rates to pick up some customers from small structured hotels, we feel we have a great opportunity to continue building additional lodges in another cities and countries.
We are creating a hotel product which can be directly compete against hotel chains, against hotel boutiques with larger rooms numbers, but we have a much smaller business structure which allow us to save at low seasons periods, and at the same time remain competitive with high revpar on high season.
We diversified our business offering to compliment our room revenue with additional sources of income, such as phone services, laundry services, airport transportation services, tour business, increase food and beverage venues, business center services, luggage storage services.